Privacy Policy

At Bluebird, we strive to develop innovative services to better serve our users. We recognize that privacy is an important issue, so we design and operate our services with the protection of your privacy in mind. This Privacy Policy outlines the types of personal information we gather when you use Bluebird's services, as well as some of the steps we take to safeguard it.

The following principles apply to the personally identifying information we ask for and that you provide. "Personally identifying information" is information that individually identifies you, such as your name, physical address or e-mail address. You can find more details about the data we collect on particular services by clicking the links on the side of this page.

Data collection

• Bluebird search, and some other services do not require any personally identifying information.
• Bluebird collects limited non-personally identifying information your browser makes available whenever you visit a website. This log information includes your Internet Protocol address, browser type, browser language, the date and time of your query and one or more cookies that may uniquely identify your browser. We use this information to operate, develop and improve our services.
• Some of our services may require you to register for an account. Bluebird asks you for some personal information in order to create an account (typically your username, e-mail address and a password for your account) and we will use that information to provide the service. For certain services, such as our advertising programs, we may request credit card or other payment information which we maintain in encrypted form on secure servers.

Cookies

• Upon your first visit to Bluebird, a cookie is sent to your computer that uniquely identifies your browser. A "cookie" is a small file containing a string of characters that is sent to your computer when you visit a website. We use cookies to improve the quality of our service and to better understand how people interact with us. Bluebird does this by storing user preferences in cookies and by tracking user trends and patterns of how people search. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Bluebird features or services may not function properly without cookies.

Information sharing

• We do not rent or sell your personally identifying information to other companies or individuals, unless we have your consent. We may share such information in any of the following limited circumstances:
  • We have your consent.
  • We provide such information to trusted businesses or persons for the sole purpose of processing personally identifying information on our behalf. When this is done, it is subject to agreements that oblige those parties to process such information only on our instructions and in compliance with this Privacy Policy and appropriate confidentiality and security measures.
  • We conclude that we are required by law or have a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of Bluebird, its users or the public.
• We may store and process personal information collected on our site in the United States or any other country in which Bluebird or its agents maintain facilities. By using our services, you consent to the transfer of your information among these facilities, including those located outside your country.
• In the event of a transfer of ownership of Bluebird, such as acquisition by or merger with another company, we will provide notice before any personally identifying information is transferred and becomes subject to a different privacy policy.
• We may share aggregated information with others. Examples of this include the number of users who searched for “Beauty” or how may users shopped at a particular retailer.

Information security

• We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data.
• We restrict access to your personally identifying information to employees who need to know that information in order to operate, develop or improve our services.

Links

• The sites displayed as search results or linked to by Bluebird's services are developed by people over whom Bluebird exercises no control. These other sites may place their own cookies on your computer, collect data or solicit personal information.
• Bluebird may present links in a format that enables us to understand whether they have been followed. We use this information to understand and improve the quality of Bluebird's search technology. For instance, this data helps us determine how often users are satisfied with the first result of a query and how often they proceed to later results.

Changes to this Policy

Please note this Privacy Policy will change from time to time. We expect most such changes to be minor, but there may be changes that are more significant. Regardless, we will post those changes on this page and, if the changes are significant, we will also provide a more prominent notice. If you have any additional questions, please feel free to contact us any time.